A PERSONAL BRAND THAT MADE IT TO FORBES 

Standing out from the crowd today is a feat that requires strategic brilliance and unwavering dedication. When Thomas Helfrich, CEO of Instantly Relevant Marketing, entrusted me with the task of elevating his personal brand, I knew that simply creating content would not suffice. We needed to craft a narrative that would captivate audiences and position him as a thought leader.

Client: CEO, Instantly Relevant Marketing

Challenge: To establish Thomas Helfrich's personal brand as a beacon of authority and expertise that would organically attract clients to his AI marketing firm. With time, the goal included working on clients' projects which also included positioning them as go-to resources for industry insights and trends.


Strategy: I served as a content writer on this role. The overall strategy was to get Thomas published in top Publications like Forbes, Entrepreneur.com, SwissAI, and LinkedIn content. 


Solution: We worked out a plan for social media and drafted a content strategy for the guest posts. His words graced the screens and pages of industry leaders, solidifying his position as a respected voice in the AI marketing world. 


The articles were approved and published in top publications as you can see below.